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Quitter's Day 2027: Fri, Jan 8
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Your 2027 calendar
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- Fri, Jan 8Quitter's Day · not a day offThe name comes from Strava, which looked at its January activity data in 2018 and said exercise drops off on the second Friday of January.Minnesota's governor proclaimed Jan 10, 2025 “Quitter's Day”.No source says what share of people quit on that day.Strava's first analysis (2018), as reported → State of Minnesota proclamation (2025)
- Thu, Jan 7Kept it 1 week: 77 out of 100 · 1988 US study, 200 resolvers tracked“Seventy-seven percent maintained their pledges for 1 week but only 19% for 2 years.”Norcross JC, Vangarelli DJ. J Subst Abuse. 1988-1989;1(2):127-34. doi:10.1016/s0899-3289(88)80016-6 SourceDifferent studies, different people and definitions, so the numbers are not joined into a curve.
- Wed, Jun 30Kept it 6 months straight: 46 out of 100 · 2002 US study, 159 resolvers, phone follow-up“at six months, 46% of the resolvers were continuously successful compared to 4% of the nonresolvers.”Norcross JC, Mrykalo MS, Blagys MD. J Clin Psychol. 2002;58(4):397-405. doi:10.1002/jclp.1151 SourceDifferent studies, different people and definitions, so the numbers are not joined into a curve.
- Fri, Dec 31Said they kept it after 1 year: 55 out of 100 · 2020 Swedish study, 1,066 participants, among responders“At a one-year follow-up, 55% of responders considered themselves successful in sustaining their resolutions.”Oscarsson M, Carlbring P, Andersson G, Rozental A. PLoS ONE. 2020;15(12):e0234097. doi:10.1371/journal.pone.0234097 SourceDifferent studies, different people and definitions, so the numbers are not joined into a curve.
It doesn't have to be Jan 1. Earlier checks stay.
How this calendar counts
A self-tracking calendar, not medical or psychological advice.
How it works
One resolution, a start date, your checks
Type one resolution, or tap Work out, Quit smoking, Quit drinking, Read, Save money or Learn a language, and you get a calendar from January 1 to December 31. The resolution can be up to 40 characters; in the share text a long one is shortened with “…” so the whole line fits a chat preview (45 characters).
You can check any day from your start date up to today. Future days can’t be checked. Forgot yesterday? Check it later. It is a self-reported record and nobody verifies it.
“Kept” is the number of checked days from your start date to today. The streak counts back from today, or from yesterday if today isn’t checked yet. Missing a day resets the streak, never the kept count.
Before the year starts you see the days until January 1 and the date of Quitter’s Day. From January 1 until Quitter’s Day you see your kept days and the days left. On the day itself it says “today is Quitter’s Day”; after it, “past Quitter’s Day” once you check any day on or after it, or “nothing since Jan 8” if you haven’t. If you started after it, its square turns grey and reads “n/a”.
The calendar rolls over to the next year on November 1, so you can set up next year’s resolution in November and December. The start date defaults to January 1; changing it never deletes earlier checks.
Why the second Friday of January?
Fri, Jan 8, 2027 · Fri, Jan 14, 2028 · Fri, Jan 12, 2029
The name comes from Strava. In 2018 it looked at the 31.5 million activities uploaded in January and said the second Friday of the month is when exercising drops off. Strava’s own press release no longer opens, so the source here is BikeRadar’s report of it (January 12, 2018).
In 2025 Minnesota’s governor proclaimed January 10, the second Friday, Quitter’s Day. The proclamation says the second Friday in January “is historically dubbed” Quitter’s Day. In 2026 the public radio station WVPE used the same name for January 9, again the second Friday.
Strava’s own later dates were Thursday, January 17, 2019 and Sunday, January 19, 2020, so the second Friday is a common reading rather than a fixed rule. This calendar uses the second Friday and shows where that reading comes from. The date moves every year: Fri, Jan 8, 2027, Fri, Jan 14, 2028, Fri, Jan 12, 2029.
It’s printed in red like a public holiday, and it is not a day off, so the square says so. No source gives the share of people who quit on that day, so no percentage is attached.
What the studies measured, and what they didn't
1 week 77 · 6 months 46 · 1 year 55 (out of 100)
The three flags carry numbers only from studies that measured that exact point in time. Day 7: in a 1988 US study that followed 200 resolvers, 77 out of 100 kept their resolution for one week. The same study found 19 out of 100 at two years, which is outside this calendar, so it only appears here.
June 30 (6 months): a 2002 US study that followed 159 resolvers by phone found 46 out of 100 continuously successful at six months. December 31 (1 year): in a 2020 Swedish study of 1,066 participants, 55 out of 100 responders said they had kept their resolution a year later. People who didn’t answer are not in that number.
The three studies differ in who took part, where, and what “kept” meant. So the numbers are never joined into a curve, and there’s no “ahead of N%” figure for Quitter’s Day. Day 8 isn’t one week, and the studies are small and old.
The same 2020 study found that goals phrased as doing something (58.9%) were kept more often than goals phrased as stopping something (47.1%). The line under the input repeats that finding. It is a study result, not advice.
Where is my record stored?
Your resolution and checks are saved on this device only.
Your resolution, start date and checked days live only in this browser’s storage (localStorage). There’s no account and no server, so clearing site data or switching phones starts you from empty.
A witness link packs a snapshot after the # in the address. Browsers never send that part to any server, so it’s decoded only inside your friend’s browser. Analytics get the template type, a rough bucket of how many days you checked and whether you pressed share. Never the resolution text or any date.
A self-tracking calendar, not medical or psychological advice.
Sources, with access dates
Government proclamation · 3 studies · official pages
Quitter's Day = second Friday of January
“The second Friday in January is historically dubbed “Quitter’s Day” as it is the date most people quit their New Year’s resolutions.”
State of Minnesota proclamation (2025) (opens in a new tab) · Checked
Where the name started (Strava, 2018)
“Strava looked back at the 31.5 million activities that were uploaded to Strava previously in the month of January to ascertain that today - the second Friday in the month - is the day when exercising drops off.”
BikeRadar (2018-01-12) (opens in a new tab) · Checked · As reported; Strava's own release could not be reached
Strava's later dates (one reading)
“Thu Jan 17, 2019 and Sun Jan 19, 2020: not second Fridays.”
Kept 1 week (1988)
“Seventy-seven percent maintained their pledges for 1 week but only 19% for 2 years.”
Kept 6 months straight (2002)
“at six months, 46% of the resolvers were continuously successful compared to 4% of the nonresolvers.”
Said they kept it after 1 year (2020)
“At a one-year follow-up, 55% of responders considered themselves successful in sustaining their resolutions.”
WHO: adults, at least 150 min of moderate activity a week
“they do not meet the global recommendations of at least 150 minutes of moderate-intensity physical activity per week.”
www.who.int (opens in a new tab) · Checked
Free help: 1-800-QUIT-NOW (CDC)
“1-800-QUIT-NOW (1-800-784-8669) … 1-800-556-5564 (한국어)”
www.cdc.gov (opens in a new tab) · Checked
Rethinking Drinking (NIAAA, NIH)
“Knowing your personal drinking pattern can help you understand if alcohol will affect your health.”
www.rethinkingdrinking.niaaa.nih.gov (opens in a new tab) · Checked
FAQ
- What is Quitter's Day?
The day many people are said to drop their New Year's resolutions, usually called the second Friday of January. In 2027 it falls on Friday, January 8. It is not a holiday, so it's not a day off.
- Why the second Friday of January?
In 2018 Strava looked at 31.5 million January activities and said the second Friday is when exercise drops off (as reported by BikeRadar). In 2025 Minnesota's governor proclaimed Jan 10 Quitter's Day. Strava's own later dates were Thu Jan 17, 2019 and Sun Jan 19, 2020, so the second Friday is one common reading, not a fixed rule.
- How long do New Year's resolutions last?
In a 1988 US study of 200 resolvers, 77 out of 100 kept theirs for 1 week. In a 2002 US study of 159 resolvers, 46 out of 100 kept it 6 months straight. In a 2020 Swedish study of 1,066 people, 55 out of 100 responders said they kept it after a year. The studies measured different people in different ways, so they can't be joined into one curve. No source gives a share of people quitting on Quitter's Day.
- What does a witness link show? Is it stored on a server?
Your resolution, start date, checked days and the date you made the link. It all sits after the # in the address (the fragment), which browsers never send to a server. It isn't stored by us or in analytics. A link is a snapshot, so send a new one when you've kept more days.
- What happens if I change phones?
Your record lives only in this browser's storage. A new phone, another browser or clearing site data starts from empty. Opening the last witness link you sent still shows the days up to then.
- I didn't start on January 1. Can I start now?
Yes. Change the start date and the calendar counts from that day. If you start after Quitter's Day, its square turns grey and reads “n/a”. Earlier checks are kept.
- Where can I get help to quit smoking or drinking?
Only verified official lines are shown. Quit smoking: 1-800-QUIT-NOW (1-800-784-8669) from the CDC, with Korean-language help at 1-800-556-5564. Drinking: NIAAA's Rethinking Drinking. Exercise: the WHO recommends at least 150 minutes of moderate activity a week for adults.
Sources: Minnesota proclamation (opens in a new tab) · BikeRadar (Strava 2018) (opens in a new tab) · PubMed 1988 (opens in a new tab) · PubMed 2002 (opens in a new tab) · PLoS ONE 2020 (opens in a new tab) · Checked
Last updated · Quitter's Day 2027: Fri, Jan 8